How to Raise Thousands of Dollars With Email -- Book Review

Online fundraising expert Madeline Stanionis, president of Donordigital, puts her laser insight to work in this new guidebook. What's that mean for your nonprofit? Concrete how-tos, with case studies and samples, on putting email to use to raise (hundreds of or tens of) thousands of dollars for your nonprofit.

While most online fundraisers have a broad focus, covering e-commerce tactics such as shopping malls and auctions, Stanionis hones in on that most simple, most inexpensive, and most personal of tactics--email. You'll benefit from reading this book in these ways how to:

• Build the strongest email list for fundraising, without alienating those donors who will never give online
• Send the right message, to the right prospects, at the right time
• Design ongoing campaigns, which build and strengthen relationships, rather than counting on fundraising one-offs
• Interpret results and use them to up the impact of the next campaign contact.

Best of all, Stanionis delivers all nitty-gritty value in a pithy 108 pages.

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