Your World. Your Chance to Make it Better.

That's the AmeriCorps tagline that caught my attention big time today, when it came to me as part of a friend's email signature (she's an AmeriCorps staff member). The recruitment tagline is strong -- short, sweet and memorable. Keep it in mind as a model.

Alas, I can't find this messaging anywhere on the AmeriCorps Web site. My recommendation to the communicators at AmeriCorps -- which targets both prospective volunteers and community-based organization hosts -- you've got something really strong here. Use this messaging broadly and consistently to raise awareness of what the Corps is, grab attention, build the AmeriCorps brand, and motivate inquires and, eventually, sign ups.

Read more here on how your nonprofit can benefit from the right email signature.

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