Agitating for the Best Ever in Direct Mail

Bloggers Tom Belford and Roger Craver of The Agitator are agitating their readers to submit their best-performing direct mail letters and packages. No critique, just the foundation of an online resource for colleague communicators and fundraisers. 

So step up and submit your best-evers in direct mail, current or from the past. Submission details here.

So far, the agitators have shared two direct mail packages, both of which are great models:

• An invitation to make a legacy gift from the Nature Conservancy of Canada, which generated an unheard of 13% response rate
• A recent National Psoriasis Foundation package that generated an 18% response rate, and incorporated a query on how frequently recipients want to be contacted by NPF, a great way to generate goodwill at no cost.

I urge you to submit your direct mail packages that have done well.   We have a lot to learn from each other.

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