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About This Blog

  • The Getting Attention blog is a source of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing.

About the Author

  • Nonprofit marketing expert Nancy E. Schwartz is the primary author of the Getting Attention blog and e-newsletter. Nancy also founded and runs Nancy Schwartz & Company, providing results-driven marketing and communications services to nonprofit organization and foundation clients. Specialties include communications planning, message development, online communications innovations (she stays way ahead of the curve to put these tools to work for clients asap), and developing revenue streams for nonprofits.

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Six Steps to Finding the Right Web Site Development Firm for Your Nonprofit

Six_2 Choosing the right Web site development firm can be a difficult decision - especially in today's changing world, where there are many firms promising to meet or exceed your nonprofit's goals through Web site design and programming. Since your resources are limited and you want to get the most from them, it's vital that you find the best match.

Take these six steps to find the site development firm that's the best long-term partner for your organization: 

  1. Develop a Site Development RFP That's as Comprehensive as Possible
  2. Establish These Baseline Criteria for Firm Selection
  3. Understand Your Choices โ€“ Web Development Firms Fall into One of Five Categories
  4. Research Your Options โ€“ Work Hard to Get Good Recommendations
  5. Interview Your Top Picks to Get Your Shortlist
  6. Distribute Your Site RFP to No More than Three Firms, and Analyze Responses Thoroughly โ€“ When You Do, You'll Be Able to Select the Right Long-Term Partner for Web Site Development

You'll find all the details you need to complete this steps in the free and complete how-to guide to selecting the right site development firm. Review these easy but valuable steps today, and put them to play when searching for your next Web developer, or other agency or consultant.

Once you've hired the right site development firm, read this article to learn how to manage them:
How to Get the Most from Your Marketing Firm or Consultant

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Comments

Hello Nancy:

I've posted a reference to this article on our new Sustainable Nonprofit site. [See: http://www.sustainablenonprofit.org/forums/thread/1522.aspx]

Yours is just the kind of resource nonprofits need when they consider that the power of the tech revelution may well be passing them by. Many npos jump in with websites without giving it the careful preparation and maintenance it requires to be truly effective.

I think your points will help folks get a much more founded grounding on the process. And those with marketing responsibilities would do well to be a regular visitor here. Thanks for sharing.

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