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  • The Getting Attention blog is a source of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing.

About the Author

  • Nonprofit marketing expert Nancy E. Schwartz is the primary author of the Getting Attention blog and e-newsletter. Nancy also founded and runs Nancy Schwartz & Company, providing results-driven marketing and communications services to nonprofit organization and foundation clients. Specialties include communications planning, message development, online communications innovations (she stays way ahead of the curve to put these tools to work for clients asap), and developing revenue streams for nonprofits.

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Get the Most from Your Volunteer Web Team -- From UK Web Designer Jason King

As a card-carrying member of the Nonprofit Blog Exchange, I'm periodically introduced to a new (and usually top-grade) online resource for nonprofiteers, and asked to introduce it to my readers. it's a great way to extend my knowledge of what's out there, as well as to build my own community of colleagues.

Today, I'm pleased to introduce you to Jason King's Nonprofit Web Design blog where this UK-based Web strategist and developer shares his insights on planning, sourcing, designing and editing nonprofit Web sites. Jason has lots of value to say, but I was struck by his guidance on managing prospective volunteers to develop and manage your nonprofit Web site. Here are Jason's key recommendations:

  1. Clarify that your organization owns the site and all its pieces: Ensure that the charity has ownership of the domain name and the hosting account, retain all passwords, and make clear to the volunteer that you own content copyright. Confirm in a brief, written contract.
  2. Make sure you know what's going on at all times: Volunteers tends to come and go, no matter how dedicated. Ensure you know all passwords and where the project is at all times.
  3. Assign Web work with success in mind: Assign volunteers to tangible, short-term projects that can be completed when they're not working and within a finite timeframe. Volunteers don't mix with huge projects or urgent deadlines.

You'll get more useful Web guidance from Jason here, including some gruesome site development horror stories from UK nonprofits.

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