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  • The Getting Attention blog is a source of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing.

About the Author

  • Nonprofit marketing expert Nancy E. Schwartz is the primary author of the Getting Attention blog and e-newsletter. Nancy also founded and runs Nancy Schwartz & Company, providing results-driven marketing and communications services to nonprofit organization and foundation clients. Specialties include communications planning, message development, online communications innovations (she stays way ahead of the curve to put these tools to work for clients asap), and developing revenue streams for nonprofits.

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Grantmakers for Effective Organizations Pushes for Investment in Strategic Communications

Update: November 2nd -- You must register at GEO before downloading this guide.

Geo Nonprofit organizations, rejoice! Grantmakers for Effective Organizations(GEO) has just published an action guide for grantmakers providing operating support -- including strategic communications -- for nonprofit organizations.

Yes, strategic communications should be fully integrated into every single program funding proposal you craft and submit. No program can succeed without it. But there's an enormous need for unrestricted funding: For funding for more program-based communications; for experimentation in new communications channels; and for the communications beyond the program specific that are necessary to integrate program work throughout the organization, and build awareness and engagement at the org level.

Grantmakers, I urge you to download GEO's General Operating Support Action Guide today. It's worth a read for you nonprofits as well, to see how the funding landscape is changing. Finally!

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Comments

jen_chan, writer SureFireWealth.com

Fact sheets give people straight-forward answers and minimizes chances of confusion. It also serves the organizations well as they are able to put their messages across in a clear and concise manner.

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