More (Almost) One-Page Fact Sheets -- No Better Way to Spread the Word

The International Rescue Committee IRC grabbed me with its pithy one-pager; now other Getting Attention readers are sharing their fact sheets.

Here are a few more highly effective fact sheets, all powerful examples of making it easy for your audiences to "get" who you are, and why it matters:

• Anixter Center
• ACCION New York and New Jersey -- Used as a low-cost alternative to the full-scale Annual Report, so features impact and a brief analysis of this microlender's portfolio)
• Legacy Charter School -- "It's too long, but we like it," says Barbara Carney, Legacy's director of development. Barbara, cut copy by 2/3, pump up the sub-heads and add more white space. You'll like it even more, and so will your audiences.
• Leukemia and Lymphoma Society

Make sure you include  your fact sheet in your online press kit, and make it available as a download (and a regular Web page) in the About Us section of your Web site.

Remember that less is more here, assuming the less is right on target. Do whatever (almost whatever) you can to keep it to a single page.

Please email me your fact sheets and I'll share them with Getting Attention readers.

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