Respond to Tagline Survey Now -- Get the Report that'll Guide Your Nonprofit Marketing Success in 2008

Update --- December 19, 2007

We have more than 900 responses in to the nonprofit tagline survey, but we want to hear from you. The more responses, the more valid the data and the better the guidance I can provide to your organization.

Please share your organization's tagline data and perspective today. The survey won't take you more than three minutes, max.

Remember, only those who respond to the survey will get the full report -- complete with best practices, tips and case studies -- at no charge.
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In today's competitive marketing environment, is your  nonprofit's tagline strong enough to get attention and provoke questions?

Does your organization's tagline complement your org's name, convey the unique value you deliver your community, and differentiate you from the competition? (Americorps' "Getting Things Done" is a great example of a tagline that works on all three fronts.)

Or is your org's tagline vague, ambiguous, over-reaching, too abstract or simply non-existent?

Your tagline is one of the most powerful marketing tools you have. That's why I'm making a special effort in 2008 to help nonprofits like yours craft better taglines.

Please help me launch this research project by taking less than 3 minutes of your time to complete this short survey: http://www.surveymonkey.com/s.aspx?sm=zjXNjEU9fh1wCcHCZelFYQ_3d_3d

In return for your valuable time, you'll get guidance on best practices and tips for improving your tagline when the Getting Attention Tagline Report is published in early 2008. 

I'd like to send you a copy of the report. If you're interested, please provide your email where requested.

Thanks much.

P.S. Read these articles to strengthen your tagline today:

1. Why Nonprofits Need Strong Taglines
2. Seven Dos and Don'ts for Strong Nonprofit Taglines

Missing out on the Getting Attention e-newsletter? Subscribe now for in-depth articles and case studies on nonprofit marketing.You'll get first access to research like this, plus other coverage to ensure marketing impact.

Comments

[Christopher Scott]

Hi Nancy,

I wanted to let you know about the Nonprofit December Giving Carnival. Deadline to submit your post is Dec. 20th.

Here is the link,
http://christopherscottblog.typepad.com/blog/2007/11/december-giving.html

Let me know if you have any questions.

Christopher S.
www.ChristopherScottblog.com

[Tom Durso]

Having gone through the tagline creation process at a nonprofit I used to work for, I know that a lot of stakeholders there thought the general concept to be too shallow. Yet in an age of decreased attention spans and too much mental clutter, cutting through the noise with a succinct phrase can serve as an effective introduction. Nice post, Nancy.

[russburke]

Nancy: What a wonderful offer you are making to assist nonprofits with crafting or re-crafting their taglines. This is such an essential tool of community building that is so often mis-applied or poorly executed.

I've cited your offer on our Sustainable Nonprofit's Marketing the Message forum. I truly hope our readers will respond and help you gather the critical hard information to inform us all.

Best wishes....