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About This Blog

  • The Getting Attention blog is a source of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing.

About the Author

  • Nonprofit marketing expert Nancy E. Schwartz is the primary author of the Getting Attention blog and e-newsletter. Nancy also founded and runs Nancy Schwartz & Company, providing results-driven marketing and communications services to nonprofit organization and foundation clients. Specialties include communications planning, message development, online communications innovations (she stays way ahead of the curve to put these tools to work for clients asap), and developing revenue streams for nonprofits.

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Don't Miss this Chance to Boost Your Fundraising Expertise

Fundraising We're just one week out from Fundraising Day in New York(FRDNY), which is always one of the most valuable professional development immersions for me. I'll be there blogging next Friday, June 13th. Hope to see you.

There's no doubt that nonprofit marketing is twinned with fundraising. So it's critical that we marketers understand trends, successes, concerns and vision in fundraising. Without that understanding, we're driving blind.

Here are a couple of the sessions I'm really looking forward to:

  • Losing a major donor: How to recover when they say goodbye
    • We all lose donors, email subscribers, volunteers. What's next?
  • Access the new source of funding: Hedge funds and family foundations
    • Are there new audiences out there you should be reaching?
  • The power of saying thank you
    • We don't say it enough; what else are we forgetting to say?

The exhibits are great too -- a useful way to stay up to date on new tools; and to see old friends and colleagues. Register now.

BTW, you'll find lots of useful guidance, tools and case studies in these free downloads of presentations from past FRDNYs.

P.S. If you want to chat at FRDNY (I'd love it), look for me. I'll be the one in the Getting Attention t-shirt.

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Comments

I am a young PR professionnal and, since 2 years, I work for Montreal Harvest, the largest food bank in Canada. I found your blog recently and it is a useful source of tips and advices for me ! I'm glad to see that even I can't assist to the event this friday, I will be able to consult many presentations online. I hope you will enjoy the day conference and I will continue to read your posts !

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