Budget-Strapped For-Profits Seek Guidance from Resourceful Nonprofit Marketers

Talk about turning convention on its ear!

I can't tell you how many times I've been asked to speak about putting for-profit marketing strategies to work for nonprofits. But now that the economy is in the dumps, and everyone's challenged by too-small marketing budgets, perspectives are changing.

Get this: I just got a request from the South Florida chapter of the American Marketing Association to present on putting nonprofit marketing strategies to work for for-profits.

The best nonprofit marketers are innovative, scrappy, resourceful and persistent; qualities that should be shared by all marketers so they can do the most with whatever budget they have. I'm pleased to see that recession-based budget cuts are propagating that understanding.

Now how much should I really tell?

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Comments

[Marc A. Pitman]

That's fascinating! The AMA had me as a guest on their "Marketing News" radio show last week.

During the show, the host kept commenting on how all of my fundraising training fits for-profit companies.

They must be on to a theme!