Take 30 Minutes to Learn a Powerful Response to "What Does Your Organization Do?"

It was a hoot guesting on Magic Keys Radio & Podcast last Friday. Thanks to Kivi Leroux Miller and Claire Meyerhoff for inviting me to talk taglines. Take 30 minutes to listen in here.

There's nothing like reading The Nonprofit Tagline Report (download here at no charge) to build your understanding of what to do, and what not to do, to create a pithy, punchy bite for your nonprofit, program or campaign. But this audio-cast is a great introduction, and far easier to digest while you're walking off the weekend ice cream or cleaning up the office.

P.S. I ran into a guy wearing a Pedals for Progress t-shirt while in Cape Cod this summer. Love the org's tagline -- Putting Used Bikes to Good Use.