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  • The Getting Attention blog is a source of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing.

About the Author

  • Nonprofit marketing expert Nancy E. Schwartz is the primary author of the Getting Attention blog and e-newsletter. Nancy also founded and runs Nancy Schwartz & Company, providing results-driven marketing and communications services to nonprofit organization and foundation clients. Specialties include communications planning, message development, online communications innovations (she stays way ahead of the curve to put these tools to work for clients asap), and developing revenue streams for nonprofits.

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Join Me to Talk Taglines: Free TeleConference at 1PM Eastern Today, 10/14

Coverthumbnail Join me today for "A Tagline is a Terrible Thing to Waste," a free one-hour teleconference sponsored by Network for Good. Register here.

In today's competitive marketing environment, is your nonprofit's tagline strong enough to get attention and provoke questions? Does it complement your org's name, convey the unique value you deliver to your community and differentiate you from the competition?

Or is your nonprofit's tagline vague, ambiguous, over-reaching, too abstract or simply non-existent? 72% of nonprofit organizations rate their taglines as poor, or don’t have one at all. But a tagline is a terrible thing to waste.

Call participants will learn about key findings from the just-released Getting Attention Nonprofit Tagline Report (free download). You’ll learn what makes a strong tagline work, and the seven deadly sins to avoid.

Then, we’ll open the tagline clinic for Q&A. It’s your chance to get some no-cost, no-risk advice on your organization’s current tagline, or trying to develop one on for the first time.

Don't forget to register now, and I'll see you at 1pm today. And remember to come with your burning tagline questions. I can't wait to answer them.

P.S. Learn how to craft a compelling story for your org in 8 words or less. Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples!

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