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  • The Getting Attention blog is a source of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing.

About the Author

  • Nonprofit marketing expert Nancy E. Schwartz is the primary author of the Getting Attention blog and e-newsletter. Nancy also founded and runs Nancy Schwartz & Company, providing results-driven marketing and communications services to nonprofit organization and foundation clients. Specialties include communications planning, message development, online communications innovations (she stays way ahead of the curve to put these tools to work for clients asap), and developing revenue streams for nonprofits.

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The Upside of the Downturn...

IMG_4134 is incredible ideas.

I've finally taken off my coat, 1 1/2 hours after arrival at the office.

You see despite my best intentions, I couldn't resist diving right into all the incredible ideas delivered to me over the last 24 hours. (BTW, they come in automatically -- once I subscribe to the blogs, sites, etc I want updates from -- via my RSS reader. RSS readers are a Web-based, spam-free, quick and efficient way to read news you need. Once you take 3 minutes to watch this video, you'll be ready to set up your own reader.)

I've seen no stats on this, but it really seems that adversity is breeding innovation. The economy is in the toilet with life as we've known it gone for good, but I think it's spurred us to be more creative than ever.

There were so many incredible ideas, guidelines and models in my reader this morning that I've realized I have to share more of them. So I'm launching two new post types -- Incredible Ideas and Incredible Minds. Watch the blog for introductions to some of the best minds and ideas out there, which I promise will teach, motivate and inspire you.

My first recommendation: If you don't have your RSS ready to go, do it NOW. My top picks are Google Reader and Bloglines. Then as you come upon blogs, sites or other resources you want to keep up with,  just subscribe to have new content sent to your reader. 

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Comments

Nancy - I couldn't agree more. RSS is a godsend, and literally opens up an entire new world in terms of ideas and insight. I've got you in my feeds now, and looking forward to some Incredible Ideas and Incredible Minds. Keep up the great work!

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