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About This Blog

  • The Getting Attention blog is a source of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing.

About the Author

  • Nonprofit marketing expert Nancy E. Schwartz is the primary author of the Getting Attention blog and e-newsletter. Nancy also founded and runs Nancy Schwartz & Company, providing results-driven marketing and communications services to nonprofit organization and foundation clients. Specialties include communications planning, message development, online communications innovations (she stays way ahead of the curve to put these tools to work for clients asap), and developing revenue streams for nonprofits.

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Join Me Tues. 11/10 in NYC : How to Craft a Potent Tagline for Your Org, Program or Campaign

Homeboy Yes We Can!  When a powerful tagline is joined to a compelling mission...nothing is impossible!

Learn how to tell your story in 8 words or less in this hands-on workshop on Tuesday, November 10th, 9:30-1PM at NYC's Support Center for Nonprofit Management. Just a couple of seats are left, so register now!

The power of the just-announced 2009 Nonprofit Tagline Award winners emphasize that a tagline is a terrible thing to waste. Avoid that by learning what makes a strong tagline work and the seven deadly sins to avoid like the plague, both richly illustrated by nonprofit examples. After you work on your tagline and run it through a new diagnostic tool, we’ll open the tagline clinic for Q&A. Hope to see you there!

P.S. Learn how to craft a compelling story for your org in 8 words or less. Subscribe to the Getting Attention e-update today to get the free 2009 Nonprofit Tagline Report on publication; filled with must-dos, don't dos, case studies and 2,500+ nonprofit tagline examples!

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» Workshops & webinars for arts managers from smArts & Culture | your arts marketing edge
Has the National Arts Marketing conference put you in the mood for learning? Well, a whole bunch of affordable learning opportunities are coming up soon – some are even free. Take a look and see what's right for you. Workshop... [Read More]

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