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  • The Getting Attention blog is a source of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing.

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  • Nonprofit marketing expert Nancy E. Schwartz is the primary author of the Getting Attention blog and e-newsletter. Nancy also founded and runs Nancy Schwartz & Company, providing results-driven marketing and communications services to nonprofit organization and foundation clients. Specialties include communications planning, message development, online communications innovations (she stays way ahead of the curve to put these tools to work for clients asap), and developing revenue streams for nonprofits.

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Earthjustice Packs a Visual Punch -- Picture Worth 2,000 Words

Earthjustice

Take a good hard look at this stellar example of a picture worth far more than 1,000 words.

Believe me, this approach is a welcome reprieve for your network from the endless narrative they're fed from most organizations. Visuals (especially photos) tell more of a story so facilitate the learning process, and are easier to remember and associate with facts. Plus photos like this one pull heartstrings, tweaking emotions as well as reason. We want to make sure these adorable kids in grass-stained jeans stay okay.

Dare to try something different. Replace some of the content you're crafting today with a photo or other visual. Your network will appreciate it, and respond accordingly. Just ask Earthjustice.

P.S. Be first on your block to get soon-to-be-released 2009 Nonprofit Tagline Report when you subscribe to the Getting Attention e-update.

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